Fly Your Ethics Flag

In business, logos mean a lot. Think about the peace of mind people feel when they see Allstate’s “good hands” or the warm and fuzzies they get upon seeing MetLife’s Snoopy.

As a member of the National Ethics Bureau, you’re entitled to use NEB’s logo in your marketing effort. Think about what this symbol conveys to your prospects and clients:

• That you’ve passed the industry’s most comprehensive background check.
• That you believe in doing business with ethics and integrity.
• That you are committed to full disclosure and transparency in your business dealings.
• That you support NEB’s efforts to transform the ethics of our industry, one advisor at a time.
• That you’re someone they’d be comfortable working with.

Given the power of the NEB logo, are you taking full advantage of it? For example, are you using it on your . . .

• Stationery
• Marketing brochures
• Seminar handouts
• Seminar presentations
• Seminar tent cards
• Web site
• Client newsletter
• Client proposals
• Direct mail

Bottom line: As an NEB member, you have an advantage that most financial advisors lack—the ability to say you’ve passed a third-party background check. In today’s environment, consumers take a lot of comfort from that. And when choosing between working with an NEB-approved advisor and one who isn’t, they’ll often prefer the former.

So if you’re an approved NEB member, why not fly your ethics flag with pride. You earned it!