Separate Yourself from Scandals

It’s hard to open a newspaper, watch the broadcast news, or read articles on the Internet without encountering the latest media-fueled scandal. Whether it’s the behavior of the former governor of New York, the actions of the current mayor of Chicago, or other political or business scandals, it’s seems as if unethical conduct is more the rule than the exception today.

This is all the more reason to leverage your NEB membership to promote your business. Think about it. You belong to an association of background-checked financial professionals who have been vetted by an independent third party. This, along with your commitment to upholding NEB’s membership standards, makes you a different breed. Do your prospects and client know this?

So here’s the bottom line:  Don’t keep your NEB affiliation a secret. Promote it aggressively and consistently. Not sure how? Call NEB Member Services for helpful tips and tools.