Ethics Edge - July 2007

NEB’s consumer guides are now available in HTML format. NEB members can download them free after logging into our site here.

What this means is you can now post our guides on your web site or e-mail them to your clients for free. Making this information available is a great way to educate your clients on key financial issues—and to build good will.

The three guides currently available online include: | Continued »

National Ethics Bureau to Spread Ethics Message at Senior Market Expo 2007

SAN DIEGO, CA, July 16, 2007—The National Ethics Bureau (NEB) is taking its ethics road show to the Senior Market Expo 2007, August 22-24, at Wynn in Las Vegas, NV. | Continued »

Several major long-term care insurers are in the media spotlight for allegedly denying legitimate long-term care claims. According to the New York Times, thousands of seniors have filed complaints or brought suit against LTC insurers for making it difficult, if not impossible, for them to receive benefits.

The article alleged that carriers denied claims for questionable reasons and raised bureaucratic obstacles that slowed down the claims process. This resulted in many seniors just giving up on their claims—or dying before receiving benefits. | Continued »

NEB Named One of the Top 100 Best Sales Ideas Ever for Financial Professionals.

SAN DIEGO, CA, June 14, 2007—The National Ethics Bureau (NEB) was named one of the "100 Best Sales Ideas Ever" by Senior Market Advisor magazine. Highlighted in its June 2007 issue, NEB was mentioned by elite mentor (and NEB member) Mark Lindsey, owner of Asset Protection Consultants in Los Angeles, | Continued »

About NEB


	I’ve been planning to write this column for months, but never got around to it. No wonder . . . my topic is procrastination. If you’re like me, you occasionally put off a task you should really do now. That’s human nature and acceptable once in a while. But when procrastination dominates your work and life, watch out. As Mae West once purred, “He who hesitates is last.”

Hesitation takes many forms. It ranges from not prospecting or returning a client’s phone call immediately, to not handling an important administrative task or answering a client’s technical question right away. Whatever form your procrastination takes, it’s not good, since forceful, timely action is a vital step on the ladder of success. \| Continued »

The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive seven-year background check and have agreed to maintain NEB membership standards. All members are admitted into NEB’s national registry, which consumers can access free of charge to verify a member’s background.

NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site ethicscheck.com.

Prospects often get confused with advisor credentials. How is a ChFC different from an RFC? Should they look for a CFP vs. a CFA? And what does a CSA have (other than the letter “s”) that a CAA does not?

If you have a lot of credentials, here’s a framework that can reduce confusion. Tell prospects there are three kinds to look for: knowledge-oriented, profession-based, and character-driven.

Knowledge credentials, also known as designations, require a course of study (like CLU and CFP) and passing one or a series of exams. By passing, you tell the | Continued »

NEB is not a financial marketing organization. It does not sell or endorse any financial products. Nor does it receive commissions, referral payments, or other financial considerations from its members or other entities who sell such products.


	After graduating from Texas Tech University 1964, T. J. Pool went to work for IBM in West Texas. He had a position in sales handling Fortune 500 Companies as well as the Federal and local government for 20 years and made an excellent living. But something was missing. "I was dealing with large organizations, not with people,” Pool discovered. “In this setting, many programs designed to help people never get disseminated to the people. After 20 years, I decided this wasn’t personally satisfying."
So he left IBM to set up shop as a private marketing consultant. Then he became an independent marketing contractor with a large insurance corporation, later becoming its VP of marketing and agency director. Pool was now responsible for 300 agents in the field, yet he was still in search of greater people involvement—and a larger impact on their lives. \| Continued » Become NEB's next Member of the Month! (click here)